Julia Zhu Observer Solutions


Observer Solutions is a boutique China market research and advisory firm. We partner with companies across industries on a variety of projects – all with the aim of making them more successful in China. Our work is tailored to the specific needs of our clients, supporting them across each stage of their China market strategy. Whether it is producing market entry reports, formulating a marketing strategy, or translating content for a Chinese audience – we deliver solutions for your unique business, one client at a time.


Our client-driven approach focuses on what matters most – you and your business. From your very first interaction with our team, you will be impressed by our integrity, professionalism and desire to do whatever it takes to help make our clients successful. Your ongoing satisfaction as a client of Observer Solutions is the key to a long-term partnership built upon trust, openness and mutual business value.


Julia Q. Zhu is founder of Observer Solutions. She specializes in e-commerce and technology research in China and the Asia Pacific region. She is regularly featured in mainstream media including Bloomberg, Business Insider and Tech in Asia. Ms. Zhu formerly held management roles focused on new product development and consumer insights for Alibaba Group, China’s largest e-commerce company at its headquarters in Hangzhou, China. Prior to Alibaba, Ms. Zhu worked for iResearch in Beijing, a Chinese Internet research and advisory firm.. She holds a Master’s degree from Beijing University and attended Georgetown University in Washington DC.

Links to Featured Work:

The Wall Street Journal

Observer Solutions’ founder, Julia Q. Zhu regularly writes op-eds on e-commerce and technology for the Wall Street Journal China edition: Click to View

The Next Web

In this opinion piece, Observer Solutions’ founder Julia Q. Zhu explains why there will be multiple Alibaba IPOs and how the future of the global e-commerce firm lies in the financial services space: Click to View

Internet Retailer

Internet Retailer called upon the expertise of Observer Solutions for the launch of its Asia 500 report. The unexpected leaders of Asia e-commerce: Click to View

Business Insider

3 Habits That Set Chinese Online Shoppers Apart From Westerners. In this piece, Observer Solutions’s founder Julia Q. Zhu explains the differences between the online shopping habits of Chinese consumers and their counterparts in Western markets. Click to View

Tech in Asia

Observer Solutions’s founder Julia Q. Zhu is regularly featured on Tech in Asia, the leading internet and technology website featuring the latest trends across the Asia Pacific region. Click to View