Latest White Paper

Luxury in China

China’s online luxury (e-luxury) market is set for an industry renaissance. China is on track to become the largest e-commerce market based on market share in 2013, and it is already home to the world’s largest online shopper population with 242 million.

At the same time, China’s traditional luxury market has reached a new level of maturity, which requires a different approach. Western luxury brands have executed well in tier-1 cities like Beijing and Shanghai; however, there is tremendous unmet demand in China’s lower-tier cities. Relying on traditional brick and mortar stores is a costly and time-intensive strategy for inland China expansion.

The white paper provides readers with an overview of key trends, industry forecasts and case studies of companies that are succeeding in China’s e-luxury market, and those that have failed.

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