If you already have a China e-commerce strategy in place, or you’re
even considering entering China’s e-commerce market, then this is a
must-read report. Our flagship industry deep dive report arms you with
critical insights to get your e-commerce strategy right the first
time, and implement best practices today that will save you […]
Are you ready for China’s online shopping boom? If you haven’t taken a
closer look at the unique demographics and buying habits of Chinese
online shoppers, then you should definitely read this report in order
to avoid costly mistakes. One of the key differences that most
companiess get wrong when selling to Chinese online shoppers is […]
China’s e-commerce ecosystem is highly dynamic with new players
emerging every day. How can you design an effective e-commerce
strategy that accounts for this unique operating environment? This
report is designed to be a ‘how-to’ guide to build an unbeatable
e-commerce strategy in China through adopting […]
China is already the largest online shopping market (over 242 million)
and is quickly climbing to the top spot to become the world’s largest
luxury market. These two converging trends means e-commerce
opportunities are there for companiess selling luxury or premium
products in China. This report will provide you with essential insight
Latest White Paper
China’s online luxury (e-luxury) market is set for an industry renaissance. China is on track to become the largest e-commerce market based on market share in 2013, and it is already home to the world’s largest online shopper population with 242 million.
At the same time, China’s traditional luxury market has reached a new level of maturity, which requires a different approach. Western luxury brands have executed well in tier-1 cities like Beijing and Shanghai; however, there is tremendous unmet demand in China’s lower-tier cities. Relying on traditional brick and mortar stores is a costly and time-intensive strategy for inland China expansion.
The white paper provides readers with an overview of key trends, industry forecasts and case studies of companies that are succeeding in China’s e-luxury market, and those that have failed.