Are you ready for China’s online shopping boom? If you haven’t taken a closer look at the unique demographics and buying habits of Chinese online shoppers, then you should definitely read this report in order to avoid costly mistakes. One of the key differences that most companiess get wrong when selling to Chinese online shoppers is using the same approach from their home market to target Chinese consumers. However, Chinese online shoppers are some of the most unique and sophisticated in the world.
This report helps you answer the following questions:
- What is the market size and potential? Who are the major players?
- Why do the unique demographics of Chinese online shoppers necessitate a different approach? (Age, Gender, Geography, Income, etc.)
- What are the motivations of Chinese consumers to shop online?
- How much are they willing to spend? What do they buy?
This report includes forecasts for transaction volume, market segment distribution, B2C vs. C2C YOY growth, online shopper YOY growth and payment preferences. In addition to robust forecasts and data, this report clearly informs you of the critical factors that make Chinese online shoppers unique in order to formulate an effective e-commerce strategy.
This report provides you with the essential data and actionable insights to create a winning e-commerce strategy for China’s unmatched online consumer market.
* This report is part of our flagship “Everything you Need to Know About China E-Commerce” report. Interested in the full report? Click here